It’s no secret that colour plays a huge role in our lives. From the clothes we wear to the food we eat, colour profoundly impacts our mood and behaviour. And when it comes to marketing, understanding the psychology of colour is essential to success.
According to a research by the University of Florida, 92.6% of people believe that colour is the most important factor when choosing a product. And when it comes to packaging, colour is even more important. In fact, a study by Trinity University found that colour is responsible for up to 80% of a product’s visual appeal.
So what does this all mean for sellers? Simply put, if you want to sell more products, you need to pay attention to the colours you’re using.
Let’s take a look at colour psychology workings and how you can use it to your advantage:
The Psychology Of Colour Related To White Product Boxes
When it comes to marketing, there are two main types of colour psychology:
1.The psychological effects of colour
2.The symbolic meaning of colour
The psychological effects of colour refer to the way certain colours make us feel. For example, red is often associated with feelings of excitement and energy, while blue is typically associated with feelings of calm and relaxation.
On the other hand, the symbolic meaning of colour refers to the way certain colours are associated with certain concepts or ideas. For example, custom white product boxes are often associated with purity and innocence, while black is often associated with mystery and sophistication.
Now that we know the basics of colour psychology, let’s take a look at how you can use it to your advantage:
Use White Colors That Match Your Brand’s Personality
The first step in colour psychology is choosing colours that match your brand’s personality. For example, if you’re selling a product that’s aimed at kids, you’ll want to use bright, cheerful colours like yellow and green. On the other hand, if you’re promoting a product aimed at adults, you’ll want to use more subdued colours like blue, grey, and printed white product boxes.
Use colours that contrast with your competitor’s
Another way to use colour psychology is to choose colours that contrast with your competitor’s colours. For example, if your competitor uses many colours in their packaging, you might want to use white and black in product boxes. This will help your item stand out on store shelves.
White Evoke The Desired Emotion
Finally, you can use colour psychology to evoke the desired emotion in your customers. For example, if you want your customers to feel happy and excited, you might want to use colours like yellow and orange. On the other hand, if you need your customers to feel calm and relaxed, you might want to use colours like blue, green, and white.
Understanding the psychology of colour can make your products more appealing to customers and increase your sales. So don’t underestimate the power of wholesale white product boxes in marketing – it could be the key to success.
The White Is A Defining Example Of Colour Psychology In Marketing
Because it is used to connote purity and innocence, this is an effective way to market products that are targeted toward children or babies. The use of white also creates contrast against competitor’s colours, making the product more visible on store shelves.
Furthermore, white can also evoke feelings of calm and relaxation in customers, which makes it ideal for products that are targeted toward adults. Overall, the white product boxes are a great example of how marketers can use colour psychology to their advantage.
White Boxes For Luxury Products
It’s about new beginnings, fresh starts, and hope. White is the colour of angels and saints, heaven and paradise. People get the idea of simplicity while looking at the boxes.
So when we have read about colour psychology, we can say that white product boxes are helpful for marketing luxury products. Additionally, we all know that white product packaging is a colour of class and sophistication.
Luxury products are always very costly, and people won’t buy them frequently, so the company wants its customers to feel special while unboxing the product. The feeling of eagerness and joy should be present while a person is unboxing a luxury product because he/she has spent a lot on it. And the packaging should reflect that sense of feeling. The white colour on product boxes will help create that feeling in customers.