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The Pillars of SEO – SEO Services Dundee – SEO Agency Scotland – DCC Scotland Ltd

SEO Agency Dundee, SEO stands for search engine optimization, and four major pillars make up the entire process. They are: Content, Social Media, PR, and Technical SEO. By following these four pillars, you can improve your search engine rankings and get more web traffic. These pillars are the most important, and can make or break your website.


PR is still an important marketing tool, although it has taken a different form online, with the rise of blogs and social media. But PR’s purpose hasn’t changed: to make a brand known to a broad audience. PR strategies aim to increase website traffic and brand awareness through authoritative and trusted sites. Jay Baer, an expert in PR, has aptly said that content is “fire” and PR is “gasoline”.

Search engine optimization (SEO) is based on three key principles: infrastructure, content, and backlinks. Using these principles strategically will increase your chances of success.

Social media

SEO is a vital part of digital marketing and social media is a big part of that. SEO Agency Dundee, Social media can be used to generate traffic to your website and helps your business gain visibility on search engines. The more shares your posts get on social media, the more social signals you generate, and Google uses these signals to rank websites.

Social media is the number one way that consumers engage with brands and companies, and it is an ideal place for SEO. It is a more personalized environment and allows you to engage with your buyer persona on a more personal level. Social media can also help you improve your SEO efforts by identifying what kind of content resonates with your audience.

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Creating great content is vital to a successful social media strategy. By developing relevant and engaging content, you can boost your visibility on social media and drive traffic to your website. Focus on your audience and the type of content you publish, and create a content calendar. Keep in mind that your content should be relevant to your business’s target audience.

Google has taken steps to reduce the influence of social media on SEO, but you can still benefit from it. For instance, if you publish a blog and 100 people share it on Twitter, you can get ten times more readers. In addition, social sharing of your content can give you valuable backlinks from other social media profiles. Increasing social shares means more social impressions, which in turn helps your SEO.

Another way to increase your social media presence is to engage in social listening. SEO Agency Dundee, The use of social listening tools can help you monitor conversations on social media and find your competitors. In addition, social media is becoming more important as a place to conduct customer service. It is also a place where influencers have sway.


One of the best ways to create a website with SEO is to use the pillars. By using pillars, you can organize your content and make it easier for Google to understand. They also help you avoid writing duplicate content and identify gaps in your content library. Here are some examples of pillar pages.

A pillar is a longer, more detailed piece of content that answers a specific question. The supporting pieces should link back to it using the pillar’s title as anchor text. This creates an ecosystem of content that can be ranked highly on search engines. The pillars can be articles, videos, images, or infographics. These all can add to your content strategy and engage your readers. However, when using these elements, it is important to make sure they are relevant to the main pillar. They also need to have customized thumbnails, image structured data, transcripts, and alternative title text.

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Once your pillar pages have been created, you can use them to improve sitewide SEO. SEO Agency Dundee, These pages will be linked to from other pages, and they will have more PageRank to pass on through internal links. In addition to this, other pages within the cluster will start to rank and gain backlinks, boosting their PageRank. As a result, you can build an entire ecosystem around a particular topic or keyword to boost your brand’s authority. And because Google understands this, it will reward your website with higher rankings if it can be recognized as an authority.

While pillar pages and topic clusters are similar in concept, pillar pages are typically longer and focus on explaining your business’ core functions. These are the types of content that people use to do business with you. Topic clusters, on the other hand, help you build thought leadership and generate buzz around a topic. They also highlight a particular topic in a unique way.

The bread and butter of a website is content. This content is what gives your site an edge in search results. By writing articles, blogs, and articles that use your target audience’s search terms, you can boost your site’s visibility online.

Technical SEO

Technical SEO focuses on improving the technical aspects of a website to improve its organic visibility. Google’s algorithms rank pages based on a variety of factors, including site speed, mobile-friendliness, page depth, and quality of backlinks. By addressing these issues, a site can be indexed faster, resulting in higher rankings. Fortunately, there are many free tools that can help you audit your site and make changes to optimize it for search.

Technical SEO focuses on the following pillars: keywords, internal links, long-tail keywords, and link-building tactics. Another major pillar of technical SEO is the site architecture, or how the website is organized. While the structure of a small business website will not have much impact on its SEO, an eCommerce website should have a clear navigation path.

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Technical SEO also involves fixing and optimising HTML tags. When done correctly, this will improve the website’s search engine rankings by boosting its relevance to relevant keyword searches. By using these techniques, a website can also optimize its user experience, making it more appealing to users. If these efforts are implemented, a website can become visible in the search results, resulting in higher rankings and rich snippets.

Another important element of technical SEO is the use of sitemaps. These tell Google what pages are important and which are not. Sitemaps also let Google know about changes and new pages on a website. They help Google identify different content on a website, which is critical for search optimization.

Technical SEO is essential for websites. It involves making sure that pages load quickly. It is also important to have optimized metadata for keywords. Meta title tags and other metadata should include keywords that have relevance to your website. Using relevant keywords will boost your visibility. If you have images, use them to help Google crawl through them.

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