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Struggle of Women In Tech Marketing Jobs

The appointment of Ruth Porath as Google’s chief financial officer could strengthen the power of women in tech marketing. Unfortunately, this reputation is overshadowed by the fact that tech jobs held by women are on the decline. According to research conducted by the American Association of University Women, a non-governmental organization that promotes gender equality, the number of women in computing has decreased dramatically over the past 23 years. The data reveals an unpleasant truth for the fair sex; In 1990, women made up 35% of the total tech workforce, and in 2013, that share dropped to 26%, with tech jobs favoring male professionals. The study also warns that the number of women earning computer degrees will decline.

The reasons for this decline can be found in stories of inequality and discrimination, in popularity lists or in underestimating women’s efforts in their everyday careers. Despite society praising women for their rise to the top in all fields and their contribution to the global economy, millions of success stories written by women are still captured by the “Boys Club of Silicon Valley”. Very few such cases arise. One such person is Whitney Wolfe, who has worked hard to promote a mobile dating app (called Tinder) with a variety of marketing strategies. But in recognition, when her Tinder profile was written, there was no mention of her hard work.

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Barriers for women in technical marketing

The gender pay gap.

A Glassdoor survey of 25 leading tech companies reveals a huge gender pay gap. In many of these companies, men are paid more than their female employees in the same capacity (with the same skills and experience). The average annual salary gap for men and women at the top IT companies ranges from +$4,192 to -$25,104, almost the same salary gap, with the Silicon Valley Men’s Club taking the lion’s share. Although there is no gender pay gap at the entry level, women tend to lag behind as they move up through the ranks.

Worth following but not leading

According to the latest Grant Thornton International Business Reports, the share of women in senior roles is 24% worldwide. Women are considered good for retail or background positions, but not for senior positions to make big and influential decisions. In case of promotion or appointment to a profile with more responsibility, women are not included in the nomination. Women in technical marketing jobs are not given the opportunity to advance under the shield of “women should be given easy jobs with all the responsibilities that other women have.”

Sexual harassment

In 1985, Heidi Roizen, founder and CEO of the software company T/Maker, signed a contract with the senior vice president of a prominent computer manufacturer. The deal ended when Roizen failed to respond to his manager’s poor performance. For some papers during the meeting. Soon after, he shared the experience on his blog. Although this is a single quote, it is easy to imagine the possibility of women in the same hierarchy as the CEO. Tech Valley is no exception to the treatment of women as sex objects.

The culture is not appropriate.

“Calling its ‘candidacy’ culture inappropriate is a low priority. There is no precise definition of the term, but the number of women employed in technical profiles has certainly decreased. Chauvinist decision-makers easily play this card in gender-recruiting because it lacks any standardization or a completely self-generated criterion without ambiguity.

Social prejudice

Within the confines of “social space” there is widespread prejudice against men and women. Few of these are barriers to women’s success in technology. According to social norms, “technology is considered human power.” For example, in May 2009, Dell launched a new website with the classic “make it pink” credo. Generally, women are not very tech savvy and buy gadgets or laptops based on their looks. Social norms associated with women’s intelligence in science and mathematics hinder their advancement in information technology. Women cannot make critical decisions or handle the pressure of deadlines. In addition, people think that Silicon Valley is very dynamic and it is an unrealistic challenge for a woman to keep up with this pace.

Yes, there are many obstacles for women in the tech world, but there are also role models. With these revealing reports, tech corporate leaders are now scrambling to create a female workforce within the IT workforce. Since Google launched the initiative, the company has held workshops on unconscious bias. Women must learn to be more assertive, vocal and assertive in order to spread the power of Silicon Valley’s male society.

Mr. Anurag Gupta writes for, one of the leading job portals for employment and career development. His creative articles always inspire people to search for jobs online very successfully.

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